As a Swiss-Korean native partly growing up in Los Angeles, growing up between cultures shaped my global perspective from an early age. I started my career as an editor for international publications where I immersed myself in the worlds of hospitality, architecture, and design. This experience led me into branding, marketing, and publishing, traveling and working in cultural hubs like Berlin, Paris, New York, and Singapore.

I’m a proud university drop-out and have been a creative entrepreneur since. Over 20 years, I built a boutique studio creating high-end, no-ads custom brand magazines for bold brands, I have produced 80+ high-end magazines and 30+ hotel and design coffee table books, end to end, for clients across tech, cybersecurity, finance, private aviation, hospitality, real estate, architecture, design, and law.

I believe there is more to life than just business. Through The Rethink Hub, I host the Rethink Your Life podcast: real conversations with people who left autopilot and made more aligned choices. My passion lies in reshaping our world through continuous self-education and challenging outdated models. Recognizing my unique cultural mix, I’ve always challenged what people called “normal” and adapted my lifestyle with a personal growth mindset.

As my influence grows, I see an opportunity to use my platform and business to support conservation projects. The bigger goal is to give back to those who need it the most, amplify the voices of the unheard, and speak for the voiceless. I’m driven by SDG14: Life Below Water and SDG15: Life On Land.